Siran Zhan

Senior Lecturer

School of Management & Governance

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From This Author

When you should (and shouldn't) hire former entrepreneurs

Former entrepreneurs can bring a wealth of experience and skills to your organisation. New research has shed light on how to best hire and retain them

Sample size matters: do people pay attention to how big a study is?

Journalists and business leaders need to be careful about misleading others when it comes to broadcasting research findings based on small studies

How entrepreneurs and their mentors can become more successful

Whether you’re new to entrepreneurship or an experienced founder, the balance between novelty and commercial viability is key to your entrepreneurial success, says UNSW Business School’s Siran Zhan.

Novelty vs commercial viability: what makes entrepreneurs successful?

Whether you’re new to entrepreneurship or an experienced founder, striking the right balance between novelty and commercial viability is key to entrepreneurial success

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