Junbum Kwon
Senior Lecturer
School of Marketing - PhD, Marketing, University of Toronto | MS Industrial Engineering, Pohang University of Science and Technology | B. Engineering, Industrial Engineering and Information Systems, B. Business Administration, Ajou University
From This Author
AI chatbots: How IBM and UNSW are working together to solve industry problems
Graduates with skills to design and build virtual assistants like chatbots are in high demand as organisations increasingly turn to AI technology to solve business challenges
How a savvy brand campaign makes the daily news
A realistic notion of female beauty had everybody talking