Jack Cadeaux
Professor
School of Marketing - PhD, University of California, Berkeley | MA, Stanford University | BA, Pomona College
From This Author
Product adaptation during pandemics: When does it pay off?
New research examines the complex interplay of factors determining whether crisis-driven production shifts helped or hurt company stock prices during COVID-19
Supply chains and COVID-19 stock shortages: five things to know
Stock shortages during the COVID-19 pandemic are about more than just panic buying or labour shortages in supply chains, says UNSW Business School's Professor Jack Cadeaux
AI chatbots: How IBM and UNSW are working together to solve industry problems
Graduates with skills to design and build virtual assistants like chatbots are in high demand as organisations increasingly turn to AI technology to solve business challenges
How THE ICONIC uses analytics to help customers buy what they really want
This is how THE ICONIC uses marketing innovation and data analytics to bring a human touch to the way they interact with customers online