Dr Weiting Zheng is a tenured faculty member at the School of Management and Governance, at UNSW Business School. In her research, she investigates corporate non-market strategy, trying to understand organisations' actions in managing their political and societal contexts. Her current research projects focus on topics related to corporate political strategy in emerging markets, the role of the state in influencing firm behaviour, and managing diverse stakeholder relationships. 

Weiting has published in leading academic journals such as Strategic Management Journal, Journal of Management, and Research Policy. She is a Dean's Research Fellow, and has won UNSW Business School Research Excellence Commendation in 2019. Weiting is Associate Editor at the Australian Journal of Management, and serves on the editorial board of leading management journals including Strategic Management Journal, Journal of Business Research, and Management and Organization Review. She has successfully obtained competitive research grants in different countries (Hong Kong SAR, mainland China, New Zealand, and Australia). Her research has also been cited by the managerial and popular press, including Harvard Business Review, South China Morning Post, Monash Impact, and BusinessThink.

Weiting's teaching interests encompass strategic management and international business. She received a commendation for Teaching Excellence in 2020. Before joining UNSW, she taught at Victoria University of Wellington and the Hong Kong Polytechnic University, where she won Teaching Excellence Award in 2010.