Thomas Schreiner

Research Fellow

School of Marketing - PhD, University of Hamburg

  • Email
  • Full profile

Thomas Schreiner (Ph.D., University of Hamburg, Germany) is Research Fellow at the University of New South Wales.

His area of expertise lies in econometric modelling, where he develops cutting-edge measures for marketing-relevant variables, e.g., analysing visual product design and automatically deciphering text content. As a result, his work provides valuable guidance to managers seeking to stay ahead in the competitive landscape. His research has been published in top-tier marketing journals, including the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, and Industrial Marketing Management. Among his research topics are visual product design, prosocial behaviour, noncompensatory decision rules, the sharing economy, and the ever-evolving landscape of social media.

Thomas has accumulated teaching experience from three universities (i.e., Christian-Albrecht University of Kiel, Kiel University of Applied Sciences, and University of Hamburg). He teaches undergraduate and graduate-level lectures and seminars on empirical data analysis and consumer behaviour. He also co-supervises Ph.D. theses.

From This Author

How pre-release consumer buzz drives box office performance

Pre-release consumer buzz drives box office results by shaping audience anticipation through communication, search and participation behaviours

Load more