Terrence Chong

Lecturer

School of Marketing

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Terrence's teaching and research expertise and interests are in the areas of digital marketing, services marketing and data analytics. Since 2018 Terrence has taken different teaching roles such as course convenor, lecturer-in-charge and tutor for a number of postgraduate and undergraduate courses at UNSW. He is experienced in designing and developing course curriculum, and teaching in both synchronous and asynchronous learning modes and in face-to-face, online and hybrid delivery modes. He is currently working on a few research projects in the areas of embodied conversational agent (AI chatbot) as frontline service employee and metaverse applications in healthcare. 

From This Author

How businesses can leverage AI agents (without crossing the line)

Businesses are increasingly adopting AI-powered systems to streamline customer engagement strategies, but relying too heavily on artificial intelligence (AI) can backfire

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