Nicolas Chu
School of Marketing - MBA, AGSM, UNSW, Sydney | Master’s degree in Computer Science Applied to Business Management, Denis Diderot University, Paris | Maitrise (Honours) in History, Sorbonne University, Paris
Nicolas Chu joined UNSW Business School in 2018 as an esteemed Professor of Practice. He contributes to the intellectual life and public profile of the School of Marketing, the School of Information Systems and Technology Management and the Australian Graduate School of Management. He is responsible for developing innovative research questions, advising faculty on their research projects, assisting in course content development and serving as a liaison between the University and industry members. A global digital thought-leader, Nicolas has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.
From This Author
Tapping into Asian markets: A social media guide for businesses
Businesses looking to expand into Asia need to understand local cultures and adapt their social media and digital ecosystems to successfully localise their marketing efforts
Marketing analytics: are you a data-savvy marketer?
Data-driven marketing requires a certain level of data-savviness to cut through the noise and realise the most value from marketing analytics
‘A true omnichannel view’: marketing in a technology-driven world
Technology is driving several trends that will reshape marketing, and brands should be implementing integrated marketing to provide customers with a seamless experience