Mathew Chylinski leads an innovative research program into Augmented Reality, with recognised methodological expertise in experimental design; as well as ARC research funding and consistent supervision of HDR students. His publications have appeared in highly ranked Marketing journals like Marketing Science, Journal of Academy of Marketing Science, Journal of Retailing and others. Together with colleagues from Netherlands and England he initiated the Augmented Research Group to provide thought leadership to marketing academics, industry and wider community around augmentation of consumer behaviour through technology.

Mathew’s teaching expertise spans undergraduate, postgraduate and research level courses. With journal publications in education Mathew establishes a program of continued teaching innovation with the focus on active student engagement in large (100+) university classes. This innovation is supported with UNSW Learning and Teaching Innovation Grants and qualifications enhanced with the Graduate Certificate in Higher Education, and teaching development courses at NIDA.