Liem Viet Ngo
School of Marketing - PhD, Marketing, University of Newcastle, Australia | MBA, Management of Technology, Asian Institute of Technology, Thailand | BE, Chemical Engineering, HoChiMinh City University of Technology, Vietnam
I am Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia (UNSW Sydney). I obtained my PhD degree at University of Newcastle. I currently serve as Editor-in-Chief of Australasian Marketing Journal. I have also served on the Editorial Review Board of Industrial Marketing Management, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies.
At UNSW Sydney, I served as Research Coordinator (2018 to 2019), Postgraduate Research Coordinator (2014 to 2017), and Postgraduate Coursework Coordinator (2010 to 2014). I have taught postgraduate and undergraduate courses including brand management, digital marketing, and advertising. I am currently a Member of Advisory Board of Relationship Marketing for Impact, Griffith University.
From This Author
Reimagining marketing: making business strategy meaningful
How can meaningful marketing strategies drive both profit and purpose while enhancing brand value and customer connection?
Secrets of the most successful social media marketing campaigns
Three key principles underpin successful social media marketing, which needs to be supported by engaging content, captivating storytelling and data-driven insights
Why is excess inventory bad for business?
Brands that manage excess inventory through forecasting sales or recycling win consumers' favour, while those that destroy unsold goods take a hit to their reputation
Outsourcing offshore? How to pick the perfect partner (and get customers on board)
UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner and how to communicate the benefits of outsourcing to customers
Four proven ways to foster stronger customer loyalty
Managers and marketers who want to boost customer loyalty post-COVID-19 should focus on four key areas, according to UNSW Business School research
Is customer delight enough to inspire loyalty?
Feeling connected is more important, says a new study