Gary Gregory

Associate Professor

School of Marketing - PhD, Texas | BSc, MBA Central Michigan

  • Email
  • Full profile


From This Author

Outsourcing offshore? How to pick the perfect partner (and get customers on board)

UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner and how to communicate the benefits of outsourcing to customers

Yes, offshore services can meet customer expectations

Dealing with a foreign call centre doesn’t have to be vexing

Would you pay extra to support a local brand?

Global has more appeal but there is a home-country advantage

Load more