Gary Gregory
Associate Professor
School of Marketing - PhD, Texas | BSc, MBA Central Michigan
From This Author
Outsourcing offshore? How to pick the perfect partner (and get customers on board)
UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner and how to communicate the benefits of outsourcing to customers
Yes, offshore services can meet customer expectations
Dealing with a foreign call centre doesn’t have to be vexing
Would you pay extra to support a local brand?
Global has more appeal but there is a home-country advantage