Christine researches, teaches and collaborates with industry in services marketing. Her work examines how people and technology can create service experiences that create value for organisations, employees and customers alike. Much of her research is applied and she has partnered with many organisations, from not-for profit community organisations to large corporations such as Boeing and major banks. Christine’s work has featured in the media, including the Sydney Morning Herald, South China Morning Post, National Nine News, and ABC Radio. 

Christine supervises Honours and PhD students. Her work is published in leading international services journals, e.g. Journal of Travel Research, Journal of Services Marketing, and the Journal of Service Theory and Practice. Christine is an editorial board member of the Journal of Revenue and Pricing Management, a reviewer for many service and business journals, and an assessor for the Hong Kong Research Grant Council. The Australian & New Zealand Marketing Academy (ANZMAC) recognised Christine’s research excellence with the Doctoral Award.