Adrian Payne
School of Marketing - PhD, Melbourne | MSc, Aston | MEd in Higher Education, Melbourne | Diploma in Marketing, Chartered Institute of Marketing | Fellowship and Associate Diplomas in Electrical Engineering, RMIT
Adrian Payne is Emeritus Professor at the University of New South Wales. Adrian has a special interest in the use of executive education to help boards and senior Management implement their strategy and their strategic initiatives. Adrian has practical experience in marketing, strategic planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and senior company appointments in strategic planning and marketing in Australia and the UK. He has worked widely in the professional services, financial services, telecoms, motor vehicle, utilities and government sectors.
From This Author
Three useful things to know about customer value propositions
Business performance will be boosted for firms that get it right
How a blender smashed the secret of going viral
How did Blendtec's $50 'will it blend?' marketing campaign generate six million YouTube views in five days?
When Hippo used Twitter to manage its supply chain
The Indian snack brand inspired its customers to be advocates
Why innovation springs from collaborative invention
A new study finds a framework for extending co-creation’s scope